Pet Porpoise Pool
www.petporpoisepool.com

Winner of the National Tourism Award (2008) the Pet Porpoise Pool is a popular tourist attraction located in Coffs Harbour which provides opportunities for visitor interaction with dolphins and porpoises. Internet access is vital to the current day-to-day business of the Pet Porpoise Pool and has an increased role when considering the opportunities the NBN provides.

The rollout of the NBN will enable a greater emphasis on educational services. The current educational component of their business model would be greatly expanded through increased linkages and collaborative work with schools and univer­sities worldwide. Expanded markets will also be able to be reached. For exam­ple, the USA has demonstrated a keen interest in marine ecology and educational facilities are eagerly awaiting the ability to view the activities of a new born dolphin through live-streaming video, interactive web cameras and online monitoring of health and behaviour.

Increased revenue would come from an expansion of current online resources and the ability to reach a wider potential client base. It is anticipated that this would result in approximately a 100% increase in reve­nue and an addition of 5-10 appointments. The Pet Porpoise Pool’s current annual turnover is over $5 million with over 50 employees.

"In the very competitive tourism industry, diversification is the key to success. Diversification in providing an educational component which could be exported via a high speed internet provider is seen as vital to future growth of The Pet Porpoise Pool."

Paige Sinclair, CEO, Pet Porpoise Pool