Wed, 03/02/2010 - 8:59am | 
Barry Davis
Welcome to the eAgribusiness forum of the Go_Broadband web site. The aim of this forum is to discuss local regional issues relating to agriculture and marketing of produce utilising the internet. Our aim is to address topics that relate to primary industry. For example, the issue of communication to and from operators of farm machinery and implements in the field.
We are looking to have have better early warning systems and "man-down" alerts. Could farmers and others working remotely utilise a two-way interactive system through which machinery operators could be monitored and in case of mishap where they may be unable to request help be sent assistance from a home base?
The aim in this forum is NOT to discuss the cost of NBN services, or the type of technology that will be employed, or any other detailed technical issues about networks, or what you might think of Telstra, or provide any advertising services. There are forums for this already such as http://whirlpool.net.au/. Hence, this forum will initially be moderated and the rate of posting limited to minimise spam.
Tags: 
- Site Counter: 38,218
- Visitors: Today: 134
This week: 3085
This month: 134
This year: 35582
Regarding the case study
Regarding the case study given for Berry Exchange, I believe the statement needs clarifying:
"cannot afford for a customer in Europe or Japan to place an order only to find they are ‘closed’"
Even if high speed broadband is available will they not continue to host their website and order system within a reliable, redundant datacentre, such as they are doing now with NetSpace?
Will high speed broadband allow them to put on staff 24/7?
Regards
Jason Turnbull
Jason, I believe that Berry
Jason,
I believe that Berry Exchange is interested in video conferencing with potential clients for an on going supply of their produce. This is far more than simply placing a one off order through their website.
A recent study undertaken at SCU, into which components of a website encourage sufficient “Trust” in consumers to make purchases online, revealed that “Privacy Policies” and “Product Branding” were primary issues. Further to this the study found that “Sales Assistance via Telephone” was just as important to consumers and that branding was essentially ineffective without either a strong privacy policy or assistance over the phone.
Regarding Berry Exchange this is just one case where a high speed optical fibre connection would benefit their ability to communicate with international clients and also onshore national distributors. This kind of connection is already the norm in many countries.
Putting on staff 24/7 is not the issue; it’s more about establishing business relationships. Once such relationships are established then ongoing orders can follow.
Regards
George Coles